Corporate culture is the intangible assets for an enterprise and the essence of corporate spirit. It encourages every employee and leaders to work hard together and improves the integrated cohesion and competitiveness of enterprise.
　　Corporate spirit: Solidary, diligent, practical and innovative
　　Business concept: To benefit customers and merchants and develop enterprise and employees
　　Brand concept: To build happy life
　　Talent mechanism: To share interest and shoulder risk
　　Cooperation principle: Mutual benefit, cooperation, coexisting and win-win
　　Working principle: Steady, careful and sufficient

　　In 2002, the company launched Zenxin Image
　　It aims to show corporate image, carry forward corporate culture and set up a platform for enterprise sending information and employees expressing themselves. It is the position to publicize corporate culture, the bridge for the communication between leaders and employees, enterprise and clients, and the classroom to train employees.
　　In 2002, the company composed Zenxin Melody
　　It aims to gradually strengthen the cohesion of enterprise, improve sense of belonging of employees and stimulate the staff’s working enthusiasm. And it sufficiently displays Zenxin people’s lofty of “Loving enterprise, loving the society and loving our country” and further improves the corporate cultural image.