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Brand construction
Since its establishment, the company has taken “Zenxin” as corporate name and corporate service symbol to sell the products and promote the service. Each branch is also named as Zenxin. In 1996, the company used and registered trademark. With more than 20 years of development, Zenxin has been thought highly in the industry and recognized as quality symbol of product and service.
For years, Zenxin has spared no effort to promote “Zenxin” brand construction. Decision makers, especially Board Chairman, have deeply realized the importance and necessity of building brand to develop an enterprise. In the beginning of 1999, the Board Chairman placed brand construction on the agenda and directed the development of that project in person. With the introduction of VI system and the formal application and registration of new logo of “Zenxin” brand, the company started its brand construction.
In 2000, “Zenxin” trademark got “Trade Mark Paper” ratified, registered and issued by Trademark Bureau of State Administration for Industry & Commerce. In order to further develop international market and forge international brand of “Zenxin”, in 2004, the company applied for international trademark registration and gained “Trade Mark Paper” in Japan, Singapore, Malaysia and Hong Kong respectively. Besides, the company also publicizes “Zenxin” brand in various types, such as by our website www.zxi.com.cn, POP propaganda in the store, corporate magazine Zenxin Image, and VCD, various medias and large scale promotion activities and social charity events, etc. Thanks to the brand strategy construction, “Zenxin” brand was awarded “Famous Trademark of Guangzhou” firstly in the industry in 2003, and “Famous Trademark of Guangdong” and “Famous Brand Product of Guangdong” in 2005.
| Brand name: |
Zenxin |
| Registered trademark: |
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| Logo of enterprise |
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| Logo of Zenxin product |
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| Logo of tradable goods |
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| Logo of small home appliance for daily use |
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| Logo of holiday village |
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